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SBI’s new chairman, C.S. Setty, outlines a comprehensive digital transformation roadmap focusing on hyper-personalization, technology integration, and omni-channel strategy.
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The bank invests in data architecture, infrastructure, and security to create a seamless customer experience across channels.
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YONO 2.0, a technological overhaul, is set to launch in November, prioritizing stability, scalability, and robustness.
The State Bank of India (SBI) is embarking on a significant digital transformation journey under the leadership of its new chairman, C.S. Setty. The roadmap focuses on hyper-personalization, deeper technology integration, and an omni-channel strategy to create a seamless customer experience. Setty emphasized the importance of technological resilience, scalability, and cybersecurity in building a future-proof digital banking experience.
The bank is investing in data architecture, infrastructure, and security to support its digital transformation. YONO 2.0, a complete reimagining of the mobile app, is set to launch in November. The new version prioritizes stability, scalability, and robustness, ensuring a seamless customer experience. Additionally, SBI plans to revamp its internet banking platform and integrate its field force into customer journeys.
The digital transformation strategy also includes large-scale adoption of marketing technology to create hyper-personalized offers for customers. With its extensive customer database, SBI aims to acquire new customers by developing products tailored to their needs. The bank’s focus on technological resilience and customer-centric approach positions it for a future-ready banking experience.
