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Quick commerce in India has grown significantly, with GMV increasing from $0.10 billion in FY20 to $3.3 billion in FY24.
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While quick commerce has succeeded in urban areas, its adoption in Tier II cities and beyond is still limited, with many residents preferring local markets and traditional shopping methods.
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Companies like Swiggy Instamart, Blinkit, and Zepto are expanding into new territories, but success may depend on tailored strategies and adjustments for smaller cities.
Quick commerce has revolutionized urban shopping in India, with instant delivery services like Swiggy Instamart, Blinkit, and Zepto leading the charge. However, as these platforms expand beyond metros, they face a new challenge: adapting to diverse market needs.
In Tier II cities, residents still prefer local markets and traditional shopping methods, with only a small segment of Gen X and millennials relying on quick commerce. While companies are optimistic about growth potential, success may depend on tailored strategies and adjustments for smaller cities.
As quick commerce continues to evolve, stakeholders believe its success may be largely confined to India’s top cities for now. However, with growing demand for 10-minute deliveries and convenience, only time will tell if this concept can gain traction beyond the metros and penetrate deeper into India’s diverse market.
