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OpenAI expands ChatGPT to include apps like Booking.com, Spotify, Canva, and Coursera directly inside chats.
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OpenAI launches Apps SDK to help developers create interactive tools within ChatGPT.
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OpenAI focuses on user convenience by blending productivity, learning, and creativity in one platform.
OpenAI expansion has taken another major leap forward as the company introduces interactive ChatGPT apps such as Booking.com, Spotify, Canva, Coursera, Zillow, and more directly inside conversations. This marks a turning point in how users interact with artificial intelligence — moving from simple text-based chats to fully integrated digital experiences. Announced during OpenAI’s annual developer conference, DevDay 2025, this initiative reflects OpenAI’s goal to make ChatGPT not just a chatbot, but a digital platform that connects users with real tools they use daily.
OpenAI expansion now allows users to do things like book hotels, create playlists, design graphics, or learn online — all without ever leaving ChatGPT. For example, a user can simply type, “Book a stay in Paris on Booking.com,” or “Spotify, create a calm morning playlist,” and the task can be completed right inside the conversation. The integration works seamlessly, creating a smooth and intelligent experience that saves time and effort.
ChatGPT apps are built to transform the chatbot into an all-in-one digital assistant. This new functionality uses the Model Context Protocol (MCP) — a secure framework that lets developers connect data sources directly to AI models. It enables ChatGPT to show interactive interfaces, videos, and even clickable tools within chats. OpenAI explained that users can log in to their existing accounts for supported apps and access their premium features, all from within the same window.
OpenAI expansion has also introduced the Apps SDK, a toolkit that allows developers to build ChatGPT-compatible apps faster and easier. With this, businesses can create their own in-chat experiences, just like Booking.com or Canva. Sam Altman, CEO of OpenAI, said during the announcement, “We want ChatGPT to be a great way for people to make progress, to be more productive, more inventive, to learn faster, to do whatever they’re trying to do in their lives better.” His statement reflects the company’s vision to make ChatGPT a true digital companion for work, learning, and entertainment.
ChatGPT apps are designed to automatically appear when relevant. For instance, if a user asks ChatGPT to “find nearby hotels,” the chatbot might suggest the Booking.com or Expedia app. If someone wants to learn a new skill, it could recommend Coursera. This automatic surfacing of relevant apps is part of OpenAI’s effort to make the experience smarter and more intuitive. Altman added that the goal is to make ChatGPT anticipate user needs rather than simply respond to them.
OpenAI expansion brings an entirely new ecosystem around ChatGPT. Earlier, OpenAI had introduced the GPT Store, where users could explore different custom GPTs. However, this new update goes a step beyond — instead of requiring users to leave the chat to access other tools, the new system embeds those tools directly inside the conversation. This change streamlines workflows, whether you are designing with Canva, studying with Coursera, or finding apartments with Zillow.
ChatGPT apps also have great potential for professionals. Designers can ask Figma to convert sketches into digital diagrams. Real estate seekers can use Zillow’s app to visualize available listings. Even travelers can explore hotels via Booking.com and finalize plans within ChatGPT. It merges the convenience of chat with the power of specialized apps, making productivity feel effortless and interactive.
OpenAI expansion has also highlighted the future of monetization for developers. OpenAI plans to enable payments through its Instant Checkout feature, allowing app creators to earn directly from ChatGPT. This means developers can sell digital tools, subscriptions, or content within the chatbot. Altman emphasized that this will help foster a new kind of app economy — one that blends AI and software development more closely than ever before.
ChatGPT apps will also support more integrations soon. OpenAI mentioned that future updates will bring apps like DoorDash, Instacart, Uber, and AllTrails. Imagine asking, “DoorDash, order my usual meal,” or “Uber, book a ride to the airport,” all within the same chat — without switching tabs or apps. This kind of integration could make ChatGPT a central hub for personal and professional tasks, replacing multiple apps with one intelligent assistant.
OpenAI expansion does raise questions about privacy and data usage, something the company has acknowledged. OpenAI has assured that developers must “collect only the minimum data needed” and clearly inform users about permissions. However, the company has not yet detailed how much access third-party apps will have to user chat history or data. Balancing convenience with privacy will be a key challenge as the platform grows.
ChatGPT apps also run on advanced AI logic that decides which app to use when multiple services overlap. For instance, if both DoorDash and Instacart can fulfill a request, ChatGPT will decide based on user context and previous interactions. This feature reflects how adaptive and intelligent the system is becoming — capable of understanding intent, preference, and context in real time.
OpenAI expansion has turned ChatGPT into much more than a text-based chatbot. It’s now a conversational ecosystem where creativity, productivity, and technology meet. Users can plan trips, design projects, stream music, or learn new skills — all through natural conversations. This makes ChatGPT not only a productivity tool but also a personalized assistant that learns and grows with its users.
ChatGPT apps could redefine how people use the internet. Instead of juggling between different apps or websites, users can get everything done in one place. The integration also reflects a broader shift in technology — from app-based experiences to AI-driven, conversational ones. As OpenAI continues to innovate, this move could reshape the future of both AI and digital productivity.
In conclusion, the OpenAI expansion into app integrations is a major milestone in AI evolution. It demonstrates how artificial intelligence can simplify digital life, offering smarter, faster, and more personal experiences. With apps like Booking.com, Spotify, Canva, Coursera, and Zillow already live — and more on the way — ChatGPT is becoming a one-stop destination for creativity, learning, entertainment, and work.
