- Nothing pokes fun at Jaguar’s new logo and “Copy Nothing” tagline.
- The playful exchange gained over 10 million views on social media.
- Jaguar and Nothing hint at a potential collaboration in the future.
Smartphone brand Nothing took a witty jab at Jaguar’s rebranding, mocking the automaker’s tagline “Copy Nothing.” Nothing updated its social media logo to mimic Jaguar’s new font and changed its bio to “Copy Jaguar.” The playful move quickly went viral, with Nothing’s post gathering over 10 million views and sparking online debates.
Jaguar’s rebranding, aimed at showcasing its shift to an all-electric lineup, has received mixed reviews. While some praised the effort, others ridiculed the new tagline and slogans like “Create Exuberant.” Even Tesla CEO Elon Musk joined the conversation, adding humor to the discourse. Jaguar responded with a light-hearted invitation for Musk to discuss over tea in Miami.
Interestingly, the banter may lead to collaboration. A Jaguar Land Rover designer hinted at the possibility on LinkedIn, and Nothing CEO Carl Pei called the idea of integrating Nothing’s tech into Jaguar’s cars “great.” Whether this evolves into a formal partnership remains to be seen, but the exchange has certainly captured widespread attention online.
