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Meesho’s Mega Blockbuster Sale sees record-breaking Day 1 with orders doubling YoY.
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6.5 crore customers visited the platform, with Meesho Mall orders increasing 2.5 times.
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Brand partners like Mamaearth, Denver, and Swiss Beauty saw significant order growth
Meesho, India’s leading e-commerce marketplace, has kicked off its annual Mega Blockbuster Sale with a bang. Day 1 orders doubled compared to last year, with the platform witnessing a massive surge in customer engagement. The company saw over 1.5 crore app downloads leading up to the sale, making it the most downloaded app on the Google Play Store.
On Day 1, nearly 6.5 crore customers flocked to the platform, shopping across categories like Fashion, Beauty, Home, and Electronics. Meesho Mall, the platform’s curated selection of branded products, experienced impressive growth, with orders increasing 2.5 times. Notably, 45% of these orders came from new Meesho Mall customers. Brand partners like Mamaearth, Denver, and Swiss Beauty saw significant order growth, ranging from 5 to 17.5 times.
Meesho’s General Manager of Business, Megha Agarwal, expressed delight at the overwhelming response. “We’re committed to delivering an exceptional festive sale experience throughout the season.” The sale’s success underscores Meesho’s growing popularity as a preferred e-commerce destination in India.
The Mega Blockbuster Sale’s record-breaking start sets the tone for a festive season filled with exciting deals and discounts. With its robust platform and strong brand partnerships, Meesho is poised to continue its impressive growth trajectory.
