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LG Electronics India achieved massive IPO success, proving its strong Indian roots and consumer trust.
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The company localized manufacturing, design, and service — becoming more Indian than foreign.
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Experts say LG Electronics India mastered “Make in India” by building factories, sourcing locally, and focusing on long-term growth.
LG Electronics India: A Korean Brand That Became an Indian Icon
LG Electronics India has done what few global corporations could — turn a foreign label into a truly Indian success story. Once seen purely as a Korean brand, LG has now blended deeply into India’s economy, manufacturing ecosystem, and middle-class lifestyle.
Its ₹11,607 crore IPO, entirely an offer for sale by its South Korean parent, was oversubscribed 54 times, drawing bids worth over ₹4,000 crore. On listing day, the stock soared 48%, marking one of the most successful market debuts of the year. Financial expert CA Nitin Kaushik noted that this wasn’t just an IPO — it was a celebration of LG’s decades-long relationship with Indian consumers.
LG Electronics India: From Korean Brand to Local Powerhouse
The story of LG Electronics India stands apart in the history of global companies operating in India. While international names like Ford, GM, and Nokia failed to adapt and exited the market, LG chose a different path. It learned, listened, and localized.
CA Nitin Kaushik summed it up best: “While others left, LG stayed — and built an empire from scratch. This is what consistency and localization can achieve.”
LG focused on understanding Indian consumers — their power conditions, climate, and cultural habits. It then built products suited for local needs instead of importing finished goods. This simple yet powerful strategy helped it win trust and loyalty across India’s towns and cities.
LG Electronics India: Factories, Dealers, and a Strong Local Base
LG Electronics India invested heavily in the country’s infrastructure. It operates two massive factories in Noida and Pune, which manufacture televisions, washing machines, and refrigerators. Now, it is expanding further with a ₹5,001 crore facility in Andhra Pradesh, focusing on advanced refrigerator and washing machine production.
Over 50% of LG’s raw materials come from Indian suppliers, directly supporting local industries and reducing import dependence. Its 35,000+ dealer network spans from metros to rural areas — giving it a presence few brands can match.
This strong local base has turned LG into India’s largest home appliance and television manufacturer, generating ₹24,367 crore in revenue and ₹2,203 crore in profit in FY24.
LG Electronics India: Winning with the ‘Think Local’ Strategy
The “Think Local” philosophy of LG Electronics India has shaped its journey from a Korean exporter to a household name trusted by millions of Indian families.
Instead of selling standard international models, LG customized its appliances for Indian conditions — from voltage-tolerant refrigerators to dust-resistant air conditioners and smart TVs designed for regional languages.
This local adaptation helped LG become a preferred choice for middle-class homes seeking durability, affordability, and reliable service. Its robust after-sales support and quick repair system further cemented its position as a brand that understands Indian needs.
Korean Brand: The IPO That Proved Indian Trust
The blockbuster IPO of LG Electronics India showcased the trust Indian investors have in what was once just a Korean brand. The company’s ability to attract massive oversubscription reflects how investors see LG not as a foreign entity, but as a key part of India’s consumer growth story.
Market expert Prashanth Tapse from Mehta Equities said, “Given LG’s strong earnings outlook and fair valuation, investors clearly saw its long-term momentum — visible in the 50% listing gain.”
Korean Brand: Local Manufacturing Fuels Global Growth
Analysts believe LG Electronics India’s long-term success comes from its deep local integration. By aligning with the ‘Make in India’ initiative and sourcing half of its materials domestically, LG has lowered costs and increased profitability.
Chirag Jain of Emkay Global added that LG’s strength lies in “balancing affordability with profitability through local sourcing and smart distribution.” This balance has allowed the company to serve both mass-market and premium customers effectively.
Experts from Nomura remain optimistic too. Analysts Siddhartha Bera and Kapil Singh noted that India’s low white goods penetration offers huge headroom for growth. They added that LG’s focus on mass-premium appliances, exports, and B2B expansion will continue driving its business momentum.
LG Electronics India: A Long-Term Growth Outlook
With the upcoming ₹5,001 crore Sri City plant, LG Electronics India is preparing for the next phase of expansion. The company plans to strengthen its exports, enhance product innovation, and improve supply-chain efficiency — all while maintaining its “Indian-first” identity.
As CA Nitin Kaushik emphasized, “LG adapted, and India rewarded it.” From an imported brand to a deeply trusted Indian household name, LG has shown that patience, commitment, and localization can turn any multinational into a true Indian success story.
In the end, LG Electronics India isn’t just a subsidiary of a Korean company — it’s a symbol of how global brands can thrive by embracing India’s diversity, needs, and values.
