Justdial Embraces Generative AI to Enhance Local Search

Justdial is leveraging generative AI to improve its platform and provide a more intuitive user experience.

  • Justdial is leveraging generative AI to improve its platform and provide a more intuitive user experience.
  • AI is being used to assist users in writing reviews, generate concise business summaries, and provide detailed product information.
  • The company aims to make online business directories and local search more dynamic, personalized, and inclusive.

Justdial, a leading online directory, is harnessing the power of generative AI to revolutionize local search. In an interview with Business Today, Shwetank Dixit, Chief Growth Officer at Justdial, revealed how the company is utilizing AI to overcome user pain points and create richer content. With a massive database of over 14.8 crore reviews and 4.3 crore listings, Justdial is leveraging AI to provide users with the necessary information about businesses in a simple and intuitive form.
Justdial’s AI assistant helps users write detailed reviews by providing attribute-based keywords and questions related to their experience. This feature ensures that reviews are more informative and helpful to others. Additionally, AI-generated summaries of businesses and products enable users to quickly understand the offerings of a particular business.
By embracing generative AI, Justdial aims to make online business directories and local search more dynamic, personalized, and inclusive. The company believes that AI will bridge the gap between businesses and users, providing a better experience for both parties.
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