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Instagram is testing a vertical profile grid to accommodate the rise of vertical content.
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The current square grid is a relic of Instagram’s early days, and the platform wants to prioritize the current content format.
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The change could impact how users present themselves and their content on Instagram.
Instagram is experimenting with a new vertical profile grid, moving away from the traditional square format. This change reflects the platform’s evolving content landscape, where vertical videos and photos have become the dominant format. According to Adam Mosseri, Head of Instagram, the vast majority of content uploaded today is vertical, and cropping it down to square can be brutal.
The test is limited, and Instagram will be listening to feedback from the community before rolling out any changes further. If implemented, this change could significantly impact how users present themselves and their content on Instagram. It would also better accommodate the vertical videos and photos that have become increasingly popular with the rise of Reels and Stories.
The potential impact of this change is significant, and users who have meticulously curated their profiles around the square grid may need to adapt. However, the change could also bring new creative opportunities and a more immersive experience for users.
Can Instagram stop making the grid vertical?
Not everything has to be in the stupid reel format OMG… It’s cutting off my compositions…..
I hate Instagram SOOOO much pic.twitter.com/9bnDQ44bf3
— Kim 🌿 (@staarlxght) August 6, 2024
