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Instagram Diwali Filters launch globally: Instagram introduces Diwali-themed filters and effects across Stories, the Edits app, and Ray-Ban Meta glasses until October 29.
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Instagram Diwali Filters enhance creativity: The new Restyle-powered effects include Fireworks, Diyas, Rangoli, Lanterns, and Marigold visuals to add festive flair to photos and videos.
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Instagram Diwali Filters integrate with Meta AI: Users can activate effects on Ray-Ban Meta glasses using voice commands, creating an immersive Diwali experience in augmented reality.
Instagram Diwali Filters light up Stories and posts this festive season
The Instagram Diwali Filters have officially arrived to make your social media celebrations more colorful, creative, and full of light. As Diwali approaches, Instagram is giving users an opportunity to capture the essence of the festival through new, limited-edition filters and effects that embody the joy, warmth, and brightness of India’s biggest celebration. These festive-themed additions are available on Instagram Stories, the Edits app, and Ray-Ban Meta glasses until October 29, 2025, spreading the festival’s digital glow to millions around the world.
From the sparkle of fireworks to the gentle flicker of diyas and the intricate patterns of rangoli, the Instagram Diwali Filters are designed to transform everyday photos and videos into vibrant festive creations. Instagram users across India, the United States, Canada, Singapore, and Australia can access these effects through the Restyle feature, which enables real-time artistic transformations of content.
This update aligns with Instagram’s ongoing mission to celebrate cultural diversity and enhance digital creativity. By combining traditional Indian elements with cutting-edge AR technology, the Instagram Diwali Filters make it easier for people to express their festive emotions in ways that feel personal, interactive, and visually stunning.
Instagram Diwali Filters celebrate light, color, and creativity
The Instagram Diwali Filters collection includes six unique effects that symbolize various aspects of Diwali celebrations. For Stories, users can experiment with Fireworks, Diyas, and Rangoli, each bringing its own festive charm. The Fireworks filter adds bursts of color and light to your photos, Diyas introduce warm glowing tones symbolizing positivity and togetherness, and Rangoli overlays traditional Indian art patterns to beautify your visuals with cultural motifs.
For video creators, the Edits app includes Lanterns, Marigold, and Rangoli filters, enabling richer storytelling. Lanterns illuminate the screen with golden hues reminiscent of Diwali nights, while Marigold introduces floral vibrancy to symbolize celebration and prosperity. The Rangoli filter bridges both worlds — available for photos and videos — bringing artistic textures and intricate designs that represent the creativity and community spirit central to Diwali.
Each of the Instagram Diwali Filters was developed as part of Instagram’s “Restyle” initiative, which allows users to transform their visuals dynamically. This feature uses AI to analyze content and apply stylistic layers that mimic the lighting, colors, and atmosphere of specific themes. By integrating the festive filters into Restyle, Instagram ensures that every post and story feels uniquely festive — whether you’re capturing diyas on your balcony, fireworks in the sky, or moments shared with family and friends.
Instagram Diwali Filters extend to Meta AI and Ray-Ban smart glasses
A major highlight of the Instagram Diwali Filters rollout is their availability on Ray-Ban Meta smart glasses, powered by Meta AI. For the first time, users can simply say, “Hey Meta, Restyle This,” and their glasses will automatically reimagine what they see with Diwali-inspired effects. Imagine walking through a decorated street or attending a Diwali gathering and watching your surroundings transform into a digital canvas of fireworks, glowing diyas, and sparkling rangoli patterns — all hands-free.
These AR (augmented reality) experiences make festive storytelling more immersive. Once captured, these reimagined visuals are viewable in the Meta AI app, allowing users to relive their Diwali moments in enhanced digital form. This integration of Instagram Diwali Filters with Meta’s wearable technology represents a growing trend — merging the physical and digital worlds to create personalized, interactive celebrations.
The collaboration also shows how Meta is leveraging AI and AR to elevate cultural festivities globally. For Diwali, a festival that celebrates light overcoming darkness, these filters help users not just share content but feel connected to the spirit of the occasion, no matter where they are.
Instagram Diwali Filters add festive flair to Edits app and Stories
Using the Instagram Diwali Filters is designed to be simple and accessible for everyone. On Instagram Stories, users can tap the “+” icon on their profile photo or swipe left to open the camera. After selecting a photo or video, they just need to click the Restyle (paintbrush) icon and choose from the available Diwali filters in the effects browser. Once applied, the festive makeover can be shared instantly with followers, adding a touch of celebration to every story.
For those using the Edits app, the process is equally straightforward. After starting a new project and selecting a video from their gallery or Reels, users can tap the video timeline, select Restyle, and apply the Diwali filters. The app also supports direct exporting, allowing creators to easily share their festive clips on other platforms. This streamlined process ensures that both beginners and professional creators can enjoy a high-quality editing experience without needing advanced tools.
With the Instagram Diwali Filters, even simple content can transform into something extraordinary. Whether it’s capturing the first diya lighting, family celebrations, or city-wide decorations, these filters infuse every frame with cultural emotion and artistic brilliance. Instagram’s effort to bring the magic of Diwali into digital storytelling reflects its broader vision: turning everyday content into meaningful connections.
Instagram Diwali Filters unite global users in a shared celebration of light
Beyond India, the Instagram Diwali Filters are reaching audiences across multiple countries, emphasizing the festival’s global appeal. Users from Canada to Australia can now participate in the celebrations, learning more about Indian traditions while adding their own creative twist. This global rollout underscores how social media platforms can become spaces for cultural exchange and inclusivity.
The two-week limited-time availability adds excitement, encouraging users to make the most of these creative effects before they disappear on October 29. This limited access builds anticipation and community engagement, as people rush to post and share their Diwali-inspired creations. The trend has already started gaining momentum across Instagram Reels and Stories, with users sharing personalized Diwali greetings, virtual rangoli art, and illuminated selfies.
The Instagram Diwali Filters are more than just digital effects — they represent a fusion of innovation, culture, and creativity. They allow people to celebrate traditions in new ways while expressing individuality through technology. By blending festive joy with digital artistry, Instagram has turned social media into a virtual festival ground where everyone can shine, share, and spread light together.
