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HMD Global launches self-branded smartphones, HMD Crest and HMD Crest Max, in India, priced at Rs 12,999 and Rs 14,999 respectively.
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The smartphones feature a 50MP front camera, AI Super Portrait, and hands-free selfie capabilities.
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HMD Global aims to stand out in the competitive Indian market with its focus on camera and processor quality.
HMD Global, the company behind Nokia smartphones, has made a bold entry into the Indian smartphone market with its self-branded devices, HMD Crest and HMD Crest Max. Priced aggressively at Rs 12,999 and Rs 14,999 respectively, these smartphones aim to disrupt the market with their impressive camera capabilities and AI features.
The HMD Crest and Crest Max boast a standout 50MP front camera, hands-free selfie, and AI Super Portrait features, making them a compelling choice for consumers. Powered by an Unisoc T760 chipset, they offer decent performance and come with Android 14, ensuring a smooth user experience.
HMD Global’s entry into the Indian smartphone market is a strategic move, targeting consumers who value camera and processor quality. With its focus on repairability and two years of security updates, the company aims to establish a strong presence in the competitive market.