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Google has announced the rollout of ‘Made in India’ Pixel 8 smartphones, marking a significant step in local manufacturing in India.
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The company expects to boost Pixel sales by 3 times in India within a year, with a focus on camera capabilities and channel expansion.
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The ‘Made in India’ Pixel 8 devices will initially be exported to Europe and the US market, with plans to make India a key hub for manufacturing Pixel phones.
Google has taken a significant step towards local manufacturing in India with the announcement of ‘Made in India’ Pixel 8 smartphones. The company has partnered with the Indian government to roll out the devices, which will be produced by Foxconn and Dixon Technologies. This move is expected to give a boost to local manufacturing in India and increase Pixel sales in the country.
According to experts, the demand for Pixel phones is currently scarce in India, but with the new updates and focus on the Indian market, sales are expected to increase by 3 times within a year. Google is likely to gain momentum from its GenAI and camera capabilities, as well as channel expansion and local manufacturing, which indicates better pricing of new products.
The rollout of the ‘Made in India’ Pixel 8 devices marks the beginning of a long journey for Google to truly realize its potential in India. The company has enjoyed a minuscule market share in India so far, but with this move, it is expected to gain a share in the enterprise segment as well.
Excited to announce that the first of our Made in India Google #Pixel8 devices have started rolling off the production lines 🥹
Grateful for the partnership with Hon’ble Minister @AshwiniVaishnaw as we look forward to bringing the #TeamPixel experience to people across India 🤝 pic.twitter.com/6nKvvcyFkj
— Google India (@GoogleIndia) August 12, 2024