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Gen Z (under 25) is the fastest-growing demographic in e-commerce, making up 1 in 3 Meesho users.
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Tier IV cities have the most frequent repeat shoppers, with 80% of online shoppers coming from Tier II and beyond cities.
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Vernacular languages and voice search adoption have skyrocketed by 162% and 40%, respectively.
A recent report by Meesho, a leading Indian marketplace, reveals that Gen Z and Tier IV cities are driving e-commerce growth in India. The report highlights that 1 in 3 Meesho users are under the age of 25, making Gen Z the fastest-growing demographic in e-commerce. Additionally, Tier IV cities have emerged as the most frequent repeat shoppers, with 80% of online shoppers coming from Tier II and beyond cities.
The report also notes a significant shift towards vernacular languages and voice search, with adoption rates skyrocketing by 162% and 40%, respectively. This indicates a strong preference for regional languages and intuitive features among mass consumers.
Meesho’s report offers insights into the changing habits and tastes of online shoppers in India, with a focus on the mass consumer segment that makes up 80% of the population. The platform has witnessed significant growth, with over 200 million app downloads and 300,000 new sellers added in 2024.
