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Flipkart launches Flipkart Minutes, a quick commerce service promising 10-15 minute deliveries.
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The service is currently available in parts of Bengaluru and offers free delivery on orders over Rs 100.
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Flipkart Minutes competes with existing quick commerce players like Blinkit, Zepto, and Instamart.
Flipkart, India’s largest e-commerce firm, has entered the quick commerce market with the launch of Flipkart Minutes. This new service promises to deliver a wide range of products, from groceries to smartphones, within 10-15 minutes. Initially available in parts of Bengaluru, Flipkart Minutes offers free delivery on orders over Rs 100.
Flipkart’s entry into quick commerce positions it as a direct competitor to existing players like Blinkit, Zepto, and Instamart. The quick commerce sector in India has shown remarkable growth, with urban consumers embracing the convenience of instant deliveries. Flipkart’s move is seen as a strategic attempt to challenge Amazon’s dominance in urban areas.
The launch of Flipkart Minutes marks a significant development in India’s e-commerce landscape. As the quick commerce market continues to grow, Flipkart’s aggressive approach may force other players to re-evaluate their strategies. Amazon, however, remains hesitant to enter the quick commerce arena directly, instead focusing on same-day delivery capabilities for Prime members.
