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79% of fitness tracker owners don’t use their devices, a LocalCircles survey reveals.
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Top reasons for abandonment include lack of perceived need, inconsistent exercise habits, and charging hassles.
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Only 34% of regular users track their heart rate, missing an opportunity for heart health monitoring.
A recent survey by LocalCircles has uncovered a surprising trend: most people who own fitness trackers don’t actually use them. Despite the initial enthusiasm for these devices, they often end up gathering dust in homes. The survey, which polled over 33,000 citizens across 278 districts in India, sheds light on the reasons behind this widespread abandonment.
The survey found that 79% of respondents who own a fitness band or smartwatch reported having at least one unused device at home. The main reasons for abandoning these devices include lack of perceived need (35%), inconsistent exercise habits (17%), and the hassle of daily charging (13%). These findings indicate that the initial motivation for buying a fitness tracker fades over time.
This trend is particularly concerning on World Heart Day, as fitness trackers offer valuable features like heart rate monitoring. However, only 34% of regular users utilize this function, highlighting a missed opportunity for promoting heart health awareness. To address this issue, manufacturers should focus on creating user-friendly devices that cater to individual needs and fitness goals.
The survey emphasizes the need for greater awareness about the benefits of fitness trackers, particularly for heart health monitoring. By leveraging these devices effectively, individuals can take proactive steps towards maintaining a healthy heart and lifestyle.
