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E-commerce firms sold goods worth Rs 26,500 crore in just three days of festive sales.
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Mobile phones, electronics, and consumer durables accounted for 79% of sales.
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Tier 2 and beyond regions contributed 40-45% of total sales.
The festive season has kicked off on a high note for e-commerce firms and retailers. According to Datum Intelligence, a market research firm, online sales crossed Rs 26,500 crore in just three days, starting September 26. This is a significant portion of the expected total sales of Rs 1,00,000 crore during the festive season.
Flipkart, one of the leading e-commerce platforms, witnessed 330 million user visits during the initial sale days. The company saw high demand for mobiles, electronics, large appliances, fashion, beauty, and home products. Premium products also saw increased demand, indicating a trend towards lifestyle upgrades.
Other e-commerce platforms, such as Myntra and Meesho, also reported significant growth. Myntra saw a 15X increase in new users and a 2X spike in orders per minute. Meesho’s premium segment, Mall, saw a 2.5X growth in orders, with 45% of purchases coming from first-time shoppers.
The festive sales also highlighted changing trends in consumer behavior. With the rise of quick commerce, companies like Flipkart are now offering rapid deliveries, eating into the share of mom-and-pop shops and traditional e-commerce companies. This shift is expected to continue, with more consumers opting for online shopping and rapid deliveries during the festive season.
