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Emami Limited acquires 100% stake in ‘The Man Company’, a digital-first lifestyle brand, by buying remaining 49.60% stake.
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The acquisition strengthens Emami’s presence in the fast-growing digital-first premium male grooming segment.
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‘The Man Company’ offers a range of premium men’s grooming products and has achieved profitability with an EBITDA of over Rs 14 crore in FY2024.
Emami Limited, a leading FMCG company, has acquired 100% stake in ‘The Man Company’, a digital-first lifestyle brand, by buying the remaining 49.60% stake. The acquisition strengthens Emami’s presence in the fast-growing digital-first premium male grooming segment. ‘The Man Company’ offers a range of premium men’s grooming products, including fragrances, skin care, hair care, body care, and beard management.
The brand has achieved profitability with an EBITDA of over Rs 14 crore in FY2024 and recorded revenues of Rs 185 crore for the fiscal year ending on March 31, 2024. Emami had initially invested in ‘The Man Company’ in 2017 and gradually increased its stake to 50.40% by July 2022. The acquisition is a strategic move to leverage online opportunities and incubate new engines of growth.
Emami’s vice chairman and MD, Harsha V Agarwal, stated that the company will continue to explore strategic investment opportunities that have synergies with its existing line of businesses. Hitesh Dhingra, co-founder of Helios Lifestyle, expressed confidence that ‘The Man Company’ will continue its growth trajectory with Emami’s support.
