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Jaguar launched a new rebranding campaign, but its futuristic ad sparked confusion among fans and critics.
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Elon Musk tweeted “Do you sell cars?” in response to the ad, prompting a cheeky reply from Jaguar.
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Jaguar is shifting towards an all-electric lineup by 2025, with the rebranding effort reflecting its ambition in the EV space.
Jaguar’s new rebranding campaign has raised eyebrows, with its futuristic ad failing to mention the company’s iconic vehicles. The campaign features bold visuals and vibrant taglines, but its focus on style over substance has drawn ridicule on social media. Elon Musk even chimed in, tweeting “Do you sell cars?” in response to the ad.
Jaguar responded to Musk’s tweet with a cheeky reply, inviting him to an event in Miami. The company is expected to reveal more about its future plans during the event, which may be the beginning of a larger rollout highlighting its electric vehicles. Jaguar is shifting towards an all-electric lineup by 2025, with the rebranding effort reflecting its ambition in the EV space.
Yes.
We’d love to show you. Join us for a cuppa in Miami on 2nd December?
Warmest regards,
Jaguar— Jaguar (@Jaguar) November 19, 2024
