Disney CEO Announces Crackdown on Password-Sharing for Disney Plus

Disney CEO Bob Iger announces plans to crack down on password-sharing for Disney Plus starting in June, aiming for subscriber growth.

  • Disney CEO Bob Iger announces plans to crack down on password-sharing for Disney Plus starting in June, aiming for subscriber growth.
  • This move follows Netflix’s similar action, which led to a surge in subscribers for the streaming giant.
  • Iger’s announcement comes after Disney’s victory in a proxy battle against activist investors, strengthening his position in the company.

Disney CEO Bob Iger has unveiled plans to crack down on password-sharing for Disney Plus, starting in June, in a bid to boost subscriber growth and enhance profitability. This decision mirrors actions taken by streaming rival Netflix, whose own crackdown on password-sharing contributed significantly to subscriber growth, surpassing market expectations.

Iger’s announcement follows Disney’s recent triumph in a proxy battle against activist investors, including Nelson Peltz, who had criticized Disney’s performance in the streaming landscape. The victory provides Iger with increased leverage as Disney focuses on revitalizing its film and television franchises, making its streaming unit profitable, and expanding partnerships for ESPN’s digital expansion.

Despite criticism from billionaire Elon Musk regarding Disney’s withdrawal from social media platform X due to concerns over antisemitic content, Iger remains unfazed, stating, “I ignore it.” Disney’s shares have seen a modest increase, continuing their strong performance this year, making them the top performer on the blue-chip Dow Jones Industrial Average. Additionally, Iger disclosed ongoing discussions about strategic partnerships for ESPN, indicating Disney’s commitment to innovation and growth in the streaming landscape.