- Apple and Google have introduced advanced features to give users more control over their personal data.
- Privacy tools like iCloud Private Relay, Safety Check, and Android’s Private Space offer enhanced security.
- Features focus on limiting data sharing, tracking protection, and better app permission management.
Today, January 28, is Data Privacy Day, a global initiative to raise awareness about the importance of safeguarding personal information online. To mark the occasion, tech giants Apple and Google have highlighted their privacy-focused tools designed to protect users across devices.
Apple’s recent updates emphasize user control, with features like “Hide My Email,” which generates random email addresses for online services, and “Safety Check,” a quick way to manage data sharing or cut off access in emergencies. The iPhone also provides clear recording indicators, such as orange and green dots, to show when the camera or microphone is in use. For browsing, iCloud Private Relay ensures anonymity by masking the user’s identity.
Google, on the other hand, introduced features like “Private Space” in Android 15, where users can securely store sensitive data. Their “Privacy Sandbox” balances personalized advertising while keeping user information private. Enhanced app permission controls and theft detection locks add an extra layer of security.
These privacy tools reflect the growing emphasis on empowering users to control their digital footprint, ensuring personal data remains personal.