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Cricket videos on YouTube garnered over 50 billion views in the last year.
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Indian creators have driven significant growth, with 11,000 channels now having over a million subscribers.
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YouTube plans to integrate generative AI capabilities to enhance creativity and fandom.
YouTube CEO Neal Mohan announced that cricket videos on the platform have achieved a staggering 50 billion views in the last year. This milestone highlights the platform’s success in engaging users, particularly in the cricketing domain. Mohan emphasized that this figure includes a variety of content, such as livestream watchalongs, reenactments of significant matches, and personal moments from players’ lives.
Mohan also highlighted the growth of Indian creators on YouTube, with 11,000 channels now having over a million subscribers. This marks a significant increase from just 11 channels nine years ago. Additionally, YouTube Shorts has accumulated trillions of views in just three years, becoming a popular platform among Indian users.
Mohan expressed excitement about future developments, hinting at the integration of generative AI capabilities. He mentioned the recent rollout of AI tools designed to enhance human creativity, including the Dream Screen feature. This feature allows users to create AI-generated backgrounds for Shorts by simply typing an idea. Mohan emphasized YouTube’s commitment to continuous innovation and responsible AI development.
