CCI Awaits Formal Evidence to Probe Quick Commerce Players

The Competition Commission of India (CCI) needs formal evidence to launch an investigation into quick commerce firms' alleged anti-competitive practices.

  • The Competition Commission of India (CCI) needs formal evidence to launch an investigation into quick commerce firms’ alleged anti-competitive practices.
  • Retailers and distributors have raised concerns over deep discounting, predatory pricing, and quick delivery models used by firms like Blinkit and Zepto.
  • The CCI has received representations but cannot proceed without concrete data or evidence.

The Competition Commission of India (CCI) is currently awaiting formal evidence to initiate a probe into the operational models and practices of quick commerce firms, such as Blinkit and Zepto. Despite receiving representations from various retailers and distributors, the CCI requires definitive evidence to launch an investigation ¹.
Concerns have been raised over anti-competitive practices, including deep discounting and predatory pricing, which may lead to monopolistic tendencies. The All India Consumer Products Distributors Federation has urged the CCI to investigate whether these quick commerce platforms comply with foreign direct investment norms.
Quick commerce firms are gaining popularity due to their fast delivery models, discounts, and wide product range. According to a study by Bajaj Finserv AMC, their contribution to the online grocery market is expected to surge from 10% to 45% in the coming years, driven by urban consumers seeking convenience amid rapid urbanization.
The Department for Promotion of Industry and Internal Trade has also requested the CCI to investigate these quick commerce platforms following concerns raised by local retailers
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