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Rapid Growth: Bluesky’s user base doubles to 15 million in just a week, adding over 1 million users daily.
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Alternative to Mainstream Platforms: Users seek out Bluesky due to dissatisfaction with X, Facebook, and Threads.
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Decentralized Approach: Bluesky’s open protocols allow for customization and freedom, differing from controlled ecosystems of competitors.
Bluesky, a decentralized social media platform founded by Twitter co-founder Jack Dorsey, is experiencing explosive growth ¹. The platform has doubled its user base to 15 million in just a week, with CEO Jay Graber stating that they’re adding over a million users daily ¹. This surge is largely driven by users seeking alternatives to mainstream platforms like X, Facebook, and Threads.
Bluesky’s decentralized approach is a major draw for users. Its open protocols allow for customization and freedom, unlike the controlled ecosystems of competitors like Facebook and TikTok ¹. The platform has become the most downloaded free app, presenting challenges for its small team as they manage this rapid expansion.
Recent changes at X, including reduced moderation and algorithm shifts, have contributed to Bluesky’s growth ¹. The platform has also gained attention following events like X’s temporary ban in Brazil and heightened political activities linked to Donald Trump’s election campaign.
