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Almost 90% of sales teams in India are using AI technologies to improve productivity and personalization.
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The main benefit of AI adoption is improved data quality and accuracy, but security concerns and customer trust remain challenges.
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Sales teams in India face the challenge of meeting evolving customer expectations, with 65% finding it more challenging than last year.
AI Adoption on the Rise Among Sales Teams
Salesforce’s latest State of Sales report reveals that AI adoption is becoming increasingly prevalent among sales teams in India. A significant 89% of sales teams have implemented or are testing AI, while another 10% are evaluating it. This adoption is driven by the need for better productivity and personalization.
Challenges and Opportunities
While AI adoption offers several benefits, including improved data quality and accuracy, sales teams in India face challenges such as security concerns and customer trust. Moreover, meeting evolving customer expectations is a major challenge, with 65% of sales professionals finding it more challenging than last year. By addressing these challenges, sales teams can fully harness the potential of AI to enhance customer interactions and drive sustainable growth.
Employee Retention Remains a Concern
The report also highlights that employee retention remains a concern in India, with a higher turnover rate of 34% compared to the global average of 18%. This emphasizes the need for sales teams to focus on nurturing trusted customer relationships and providing a positive work environment to retain talent.
